Project name:
#PolishPower - 36o launchClient:
Ursus S.A.Cooperating with:
Watchout ProductionYear:
2016, 2017, 2018,2019Description:
Starting with a series of audience workshops we've planned, designed and executed the biggest digital campaign Poland's earliest automotive producer URSUS has ever had. Centered around #PolskaMoc brand claim the campaign consisted of social media marketing (Facebook, Instagram, Twitter, LinkedIn), creation of diverse assets (Web Design, Animation, ATL Video Ads, Print Ads) and Facebook Ads optimization.Tags:
#digital-marketing #performance-marketing #web-designVideo spot for the launch of the campaign. Filmed both in Poland and Africa. The history of a brand entering the 21st century and new markets.
The logotype and the hashtag that binds the campaign together. Polska moc means polish power, force and strenght. In this way, it refers to the power of engines as well as the strength of the Polish traditional brand and the Polish nation.
A campaign for a series of open-air events including OOH, print, various digital assets and Facebook Ads geotargeting.
Heritage campaing Polish_Story - interviews with farmers loyal to the brand.
"We will finance your success." Explainer video about factory financing. It is a program of loans concluded directly with the seller at no cost to the customer.
